India is a country with an ancient clothing design tradition, yet an emerging fashion industry. Though a handful of designers existed prior to the 1980s, the late 1980s and the 1990s saw a spurt of growth. This was the result of increasing exposure to global fashion and the economic boom the economic liberalization of the Indian economy in 1990. The following decades firmly established fashion as an industry across India.
2010 onwards – change in Indian Menswear fashion
Lakme Fashion Week‘s Gen Next programme has been helpful in giving a launch platforms for some of the newest and avant garde designers in this country. Fashion designers such as Antar Agni, Mr. Ajay Kumar, Bloni are the some of the newest designers on the block. Mr. Ajay Kumar is one such designer who has revolutionised the way Indian men perceive fashion – introducing the signature print-on-print look for men. He has brought colourful prints for men and with the likes of celebrities such as Ranveer Singh, Shahid Kapoor popularising such looks, men in India have become more experimental and flamboyant in their outlook. Antar Agni has introduced draped menswear which is quite popular amongst the new age men who want to experiment with silhouettes.